‘Know Your Customer’ – Best Practices Guide for Container Shippers to be Launched Today

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(Image Courtesy: Port Technology International)

Representatives from major global brands and maritime companies have developed a set of best practices for the maritime industry to reduce the volume of counterfeits shipped around the globe through additional and more in-depth check on their customers.

Contributors developed the voluntary best practices as part of their on-going collaboration as signatories of an historic ‘Declaration of Intent to stop the Maritime transport of counterfeits’ (DOI) – a joint effort between the global shipping industry and brand owners to stop the transport of counterfeit goods on shipping vessels.

The new Know Your Customer (KYC) Best Practices provides a voluntary framework of steps maritime companies can take to ensure they know even more about who is shipping products on their vessels.

The document will be launched at the annual conference for container shipping and international logistics professionals hosted by the Journal of Commerce (JOC) today (March 7) in Long Beach, California.

Director of the International Chamber of Commerce’s Business Action to Stop Counterfeiting and Piracy (BASCAP) initiative, Sophie Peresson, is set to moderate a dedicated panel discussion featuring BASCAP members Bayer and Philip Morris International, who, along with BASCAP, are signatories of the DOI.

“The launch of the KYC Best Practices paper is one more concrete example of the successful collaboration between brand owners, vessel operators, freight forwarders who have come together under the DOI,” Ms Peresson said. “We all have our own perspectives and experiences, but we needed to create something which works well for all of us – voluntary best practices which aim at helping companies to prevent the maritime shipment of counterfeits and which fit into the supply chain procedures of the companies.”

The panel will give insight into the scale of the global counterfeiting issue, and introduce the measures being taken individually by the companies represented on the panel to deal with the problem. The panel will also highlight the joint work being carried out as signatories to the DOI – including the development of a new document on “Know Your Customer” (KYC) best practices that will be unveiled at the JOC conference tomorrow.

Michael Jul Hansen, Customs and Trade Compliance Lead for Maersk said: “The KYC Best Practices is a key document for the maritime industry. It marks some tangible steps that we can all choose to take to prevent our vessels being used by counterfeiters as a means of transportation. Maersk whole-heartedly supports these best practices.”

Sea News, March 7