26th April 2020: BOAT International is launching the industry’s biggest Virtual BOAT Show, bringing the world’s best boats directly to consumers at home. The BOAT International Virtual BOAT Show will be the first to unite leading brokers, builders and designers in one place including Sunreef, Silver Yachts, Admiral, Heesen, Fraser, Triton Submarines, Camper & Nicholsons International among many more distinguished brands.
The three-month event will offer superyacht brokers, shipyards and equipment manufacturers a new way to showcase yachts and connect with clients. Visitors to the show will be able to browse a vast portfolio of superyachts and even step on board, via video walkthroughs, 360-degree tours and click-through galleries.
BOAT International’s Virtual BOAT Show kicks off on 27th April and will offer a host of specially curated content all in one place to fill the void left by postponed yachting events and cancelled boat shows. The website will be live for three months, with new content added throughout the period. The main live events will be Monday 27th April to Friday 1st May, Monday 1st June to Friday 5th June and Monday 6th July to Friday 10th July.
The schedule for the first week of the BOAT International Virtual BOAT Show is:
- Monday 27th April | Day 1 – New Builds
- Tuesday 28th April | Day 2 – Brokerage
- Wednesday 29th April | Day 3 – Design & Luxury
- Thursday 30th April | Day 4 – Charter
- Friday 1st May | Day 5 – Toys and Tenders
As well as featuring some of the best superyachts for sale, visitors to the Virtual Boat Show will be able to see exclusive previews of superyachts in build, engage in live Q&As with industry leaders and even plan their next superyacht charter.
Speaking about the launch of the online-only event, BOAT International co-chief executive Toby Moore said: “We are excited to be able to bring the superyacht marketplace direct to your home. The concept of the virtual tours will hopefully whet potential buyers’ appetites and help with the all-important purchase during this period of lockdown. We at BOAT are proud to continue to lead and innovate in this way.”
BOAT International co-chief executive Tony Euden added: “As the longest-standing and most trusted multi-media superyacht publisher, we have an engrained dedication and responsibility to do all we can to support the industry. Thanks to our in-house team of digital experts, content curators and editors, we have been able to act creatively and quickly to develop a truly unique platform for the industry to take full advantage of.
“We are in the strongest position to innovate and continue connecting our clients, superyacht owners and fans across the world during the COVID-19 crisis. During these challenging and distressing times, people are hungry for more digital content and our clients need new platforms to engage with customers – we remain committed to continually evolving our platforms to serve their needs”.
The BOAT International Virtual Boat Show will be accessible from any device, including your tablet, laptop, desktop computer or smartphone from 27 April 2020. Get ready to step on board with BOAT International and experience it all online with the industry’s biggest virtual yacht show ever.
BOAT International Virtual BOAT Show