Wake Media has announced the appointment of leading technology editor Gavin Lipsith as the new Head of Content.
Effective as of Tuesday 1 October 2019, Gavin will join the growing team at Wake Media to focus on developing the agency’s content offer to its clients.
As a veteran journalist and former editor of marine technology titles The Motorship and Marine Propulsion & Auxiliary Machinery, Gavin brings considerable market knowledge that will assist Wake Media and its clients in aligning their communications with the evolution of the shipping industry.
Steve Parks, Managing Director, Wake Media, said: “Over the past couple of years we have seen a real shift in the maritime industry in the way that content is being delivered and consumed. With an abundance of digital media platforms and apps now available, we need to more than ever ensure we are heard, ensuring that the content we deliver for our clients is engaging and targeted.
“We strive to deliver an optimum service to our clients and the creation of this new role was a significant cog in building on our already strong team. I am delighted to have Gavin on board, his market insight, communications experience and journalistic nature will elevate our ability to give our clients a lead role in media conversations and help shape the industry agenda.”
Gavin added: “Wake Media’s clients are at the heart of an exciting industry, in the middle of unprecedented technological change. I look forward to facing those challenges and opportunities with them as part of this dynamic, and rapidly growing agency.”
As well as helping shape the content agenda for Wake Media’s clients, Gavin will also provide account management support, reporting to the Head of PR & Communications.
Sea News, September 10